A successful dispensary can be a highly profitable and valuable business. However, the legalization of marijuana has caused many of these businesses to flourish, which has also led to a dramatic increase in the competition in this market. As a result, dispensaries will need to have comprehensive dispensary marketing strategies if they are to remain competitive in the growing market.
Use Loyalty Programs
Many dispensaries will have to compete in a market where customers will have an assortment of options for where they can shop. One way to help ensure that your customers continue to return to your dispensary will be to implement a loyalty rewards program. These programs can give customers an incentive to continue returning to your business despite the specials, sales, and other offers your competitors may be running. Luckily, there are marketing services that can provide turn-key loyalty reward programs that you will be able to easily implement into your sales system.
Ensure Your Dispensary Is Listed In Local Directories And Review Sites
Before visiting a dispensary, individuals will often want to read reviews and see prices and product listings. However, they will be unable to find your dispensary if you have failed to ensure that your dispensary is listed in all of the local dispensary review websites and listings. While registering and managing these listings can be time-consuming, it may be essential for ensuring you have a steady stream of new customers.
Target Popular Tourist Areas And Attractions
Legal recreational marijuana can lead to a sizable boost in tourism to an area. Unfortunately, many dispensary managers may fail to realize the differences that are associated with marketing to tourists. Often, these individuals may not be aware of the availability of review websites and listings. This can lead to them being highly receptive to traditional flyer and print advertisements. By targeting areas and publications that are geared towards tourists, you can help to ensure that these visitors are aware of your business despite being unfamiliar with the area.
Provide An Assortment Of Accessories
While the cannabis products that a dispensary sells will be the bulk of its revenue and profits, having an assortment of accessories can be another way of helping to bring customers back to your business. Whether this is in the form of pipes, tools, or high-end vaporizers, carrying the accessories that your customers need can encourage them to spend more money while also giving them another reason to visit your store.